Role Of Packaging Industry

 

 

The packaging industry mainly uses energy to transform packaging, but also to recycle it. Ecological. Containers (cardboard, plastic and glass)

 

5 strong trends in the packaging sector in 2018:

In its Global Packaging Trends 2018 report, London-based research firm Mintel outlined the five trends that are expected to impact the international packaging industry over the coming year.

1 - The real role of packaging:

Packaging will play a central role in reducing food waste and product waste.

“Today's disposable culture will evolve into a culture that understands and assumes the role of packaging as a means of reducing global food waste and product waste,” 

Consumers have long considered that packaging is often unnecessary and just waste to be thrown away. But this misconception is about to change. The efforts put on packaging innovations that prolong the freshness of food, preserve ingredients and guarantee safe delivery, are increasingly benefiting consumers.

Brands will need to act quickly to educate consumers about the benefits that packaging can bring them.

2 - Packaging adapted to e-commerce:

Online brands will revitalize their packaging to improve the online shopping experience.

The main advantage of shopping online is its convenience, but consumers expect more from their brands. The e-commerce packaging experience must reflect the expectations of consumers as well as those of in-store brands. This goes from the packaging design to be seen online to the transport packaging to be opened at home.

3 - A new generation of labels:

Brands that opt ​​for clear and succinct messages will be rewarded, as consumers prefer brands with minimalist codes.

Consumers today can feel overwhelmed with information, leading them to question the provenance, authenticity and transparency of products.
The "essentialist" design principle is the happy medium between not enough and just enough information: only what is essential for consumers to make an informed and confident purchasing decision. Brands need to deliver the next generation of labels that provide shoppers with a moment of calm and clarity in an increasingly hectic retail environment.

4 - The preservation of marine life at the center of concerns:

Brands will have to put the preservation of marine life at the center of packaging development and anchor the circular economy for future generations.

Concerns about the disposal of packaging will increasingly impact consumers' purchasing decisions.
It is through communication that brands will be able to overcome this obstacle to purchasing.
And to protect the marine life of packaging, an effort towards the circular economy of the packaging materials used is necessary.

5 - More attractive formats to revitalize the shelves:

Brands will have to turn to more modern packaging formats to revitalize the shopping center less visited by young consumers.

Young consumers are increasingly going around the shelves without going through the center of the store: they visit the fresh and refrigerated aisles and turn their backs on processed products, at room temperature and frozen in the center of the shops.

The use of transparent materials, modern design, recyclability or original shapes will help brands to attract young consumers to the store center, making it more attractive than other parts.

Trends:

Given the considerable importance of product distribution logistics, in particular agricultural and agro-industrial food products, in the quality of life of individuals and communities, we are currently witnessing the emergence and evolution of four main trends:

- The evolution of agro-food processes and methods of formulating new foods to meet the needs of increasingly demanding consumers;

- the development and installation of new packaging technologies for food products with a view to supplying increasingly distant markets with increasingly specific quality criteria;

- the development of techniques and structures for handling, storing and transporting these products in order to better protect their intrinsic qualities and to send them to consumers in acceptable, if not efficient, conditions of freshness and hygiene;

- without forgetting the other hidden part of the iceberg, if you allow the expression, the evolution of consumption habits linked to the economic, cultural and social characteristics of consumers.

It is undeniable that transport packaging for food products is more or less linked to the various points mentioned above. Another point that is gaining momentum nowadays is the protection of nature or our environment. From this point of view, the different types of primary packaging, even quaternary, and therefore of transport, are currently under technical and scientific study with a view to limiting their impact on nature and the environment.

Again, this scientific debate will certainly play a big role in the development of packaging materials and systems in food distribution.

Cost and quality role of packaging:

To underline the importance of the sector, let us recall that the share of consumption of packaging in the food sector is approximately 50% of all packaging produced and used and that in value it can exceed 1% of GNP, general observation

The above shows unequivocally that the packaging technically and economically is inseparable from the other aspects mentioned, even briefly.

However, we can assess its cost in relation to the packaged product, quantify or even appreciate the role it plays in the distribution and marketing of a product. In addition to the evolution of its impact on the environment, a newly introduced parameter, its cost and its role must be the bases of its choice.

We all already know that the packaging of industrially produced food products has a relatively higher cost than that of other products such as fresh fruits and vegetables.

What does not generally appear in the cost element of the product-packaging pairing is the evaluation of the quality of preservation of the product from which the consumer benefits thanks to the packaging.

How many food products, regardless of the initial quality of their conditioning and packaging, have already partially or totally lost their intrinsic nutritional characteristics due to poor distribution conditions in time and space?

One way to get around all these aspects is R & D in a multidisciplinary framework which brings together all the partners concerned and responsible.

Impact of packaging

In highly industrialized countries, packaging techniques have flourished, and have even produced a great revolution in the techniques of preservation and distribution of food products thanks to new technologies and new materials based respectively on the high degree of 'industrialization and transformation of cellulosic, mining and petroleum raw materials.

During the 1980s, it was even observed in these countries that there is wastage due to the fact that products (food or non-food) are too much packaged. The real consequences have now prompted the rationalization of the use of packaging materials and their recycling.

Packaging in less industrialized countries:

The use of conditioning, packaging and distribution techniques is necessary to improve the marketing and consumption of products, in particular agricultural and agro-food products on the one hand and mainly to meet the needs of the populations on the other hand. .

Large agglomerations may not have much to envy their counterparts in industrialized countries but the generalization is still far from being satisfied, in particular on the qualitative level for a few following reasons:

- insufficient means of communication and transport;
- insufficiency in the technical means of conservation such as the use of industrial cold, the technology of conservation by ionization, etc.  
- insufficiency in the manufacturing and processing industry of packaging materials;
- insufficient information and training of operators in the packaging and packaging sector and even of consumers as well.

With regard to basic raw materials such as cellulosic fibers (forests) to produce paper and cardboard, crude oil to produce plastic materials, mines needed to produce ferrous and non-ferrous materials, the constituent materials of glass, and their actual availability is closely linked to the processing and processing industries.

After giving a general overview of the packaging environment, it is useful to limit the definition of transport packaging to food products. In fact, the transport packaging is an inseparable whole; all the components contributing to the final quality of resistance to the various constraints of the distribution circuit.

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